I’m fascinated with human behaviour, especially when people are placed in a situation they’re not completely familiar with.
This can be a situation that is resulting from recent changes in contemporary culture, like the way people respond to the growing use and influence of social media in daily life, but also situations that were created by me. Therefore, I believe my
work can be looked upon as a series of social experiments.
I recreate and manipulate human behaviour, and confront people with their own actions through multiple media.

Next to developing social experiments I'm also very interested in documentary-style video art. The subjects of the videos I make vary, but an ever returning subject or sub-theme is manipulation, people's behavior and why people behave in that certain way.

In the process of developing new projects I consider every possible medium to see what fits best for the concept and content of the work-to-be. I believe that this approach will
result in artworks that suit their environment best.


"Joyce Overheul (b.1989, 's-Hertogenbosch, The Netherlands) lives and works in Nijmegen, The Netherlands. She obtained a BA degree in Fine Art at the HKU, Utrecht and later an MA degree in Fine Art at maHKU, Utrecht in 2012. Overheul
recently participated in many projects and exhibitions, among which ‘Playing Nature’ at the Moscow Biennale and 'Three Artists Walk Into A Bar' at De Appel, Amsterdam. She regularly gives lectures and has interviews about her art projects. She was shortlisted for the Emdash Award | Frieze in 2013, and received the Stipendium Program for Emerging Artists (Werkbijdrage Jong Talent) from the Mondriaan Fund in 2015." 

Photo of Joyce, made by Sabine Metz
The picture above is made by >Sabine Metz<.


>Taxidermy Tuesday<, a photo blog revolving around my personal taxidermy collection.

>The Flying Dutchman Crochet Design<, crochet pattern website. To secure my independence as an artist and to
raise money for my art projects, I own multiple web shops.


(as published in "STARTERS", Metropolis M, issue no.4, 2012)

"Every year Metropolis M portrays some promising artists who studied at the art academies. This time the students emanate from HISK Gent, KABK The Hague, MaHKU Utrecht and the Sandberg Institute in Amsterdam.

Joyce Overheul - MaHKU, Utrecht
Joyce Overheul has recently graduated from maHKU in Utrecht. Born in 's-Hertogenbosch, the Netherlands in 1989, she is one of the youngest fine art MA alumni in the Netherlands. 

Overheuls practice spins around her ongoing research into participation and social media, while in the broader sense she examines the borders of ‘the private’ and ‘the public’ in the everyday life. Her interest derives from observing the ways how people act in the social networks ignoring the fact that it’s a semi-public space, and what drives them to act so. It’s notable that as a hobby Overheul is obsessed with taxidermy, which could be read as the way of testing the scope of life and death, or turning the life creature into it’s model, thus privatising the existence. 

The mass psychology as it extends through the phenomena of social networking and self-representation is always the core of the artist’s work even though it is not always placed in the internet. Through her practice Joyce activates unconscious mechanisms which motivate people to interact with artificial situations she creates, actively provoking an individual to participate in her work without being aware of it. 

Her social experiments has been surprisingly successful in terms of audience participation. For example her recent ongoing work The World's Most Exclusive Membership is an invitation to a passer by to join the nonexistent VIP community through web registration, which artist promoted in the public arena by leaving specially produced clues, attracted over 15.000 visitors to the related website. Some of her ‘vanity fair victims’ passed the procedure of registration up to 40 times desperately filling in the proposed registration form as in fact the artist gave them no chance to really register. 

Speaking of other Joyce’s works it is intriguing how she makes people participate in the most impossible projects: starting from sending her their medicine and coming to giving her their personal details not even asking what she would further do with what she got or even giving her a permission to film their private life for 24 hours without cutting out the most intimate moments made to be shown in a public space. 

Joyce Overheul is still very young and her practice is yet to be developed, but her constant curiosity in how things work and the nature of her projects is as promising as I imagine could be Francis Alÿs or Gianni Motti in her age."

Click >here< to go to the website of Metropolis M.


My work is supported by the Stipendium Program for Emerging Artists, granted by the Mondriaan Fund.

Mondriaan Fund