The World's Most Exclusive Membership
website, web statistics, audio documentary, ballpoint pens and other advertising resources
2011-2012

The World's Most Exclusive Membership

Above: poster advertisement

Click >here< to go to the website (www.theworldsmostexclusivemembership.com, link opens in a new window).

The World's Most Exclusive Membership is a membership I designed which is so exclusive, it excludes everyone. This is not directly apparent on the project website, people have to find out through the application process. After filling in the application form the website will send you a code to verify your email address, which you have to fill in on the website again. However, this code will always generate an error, and the website will ask you to apply again.

Lots of people applied multiple times, some tried even more than 40 times. In total more than 1200 people tried to become a member, despite not knowing what the membership was actually about. This process reveals one of the most important research questions of this project: what drives one to want to be a part of something?

All web statistics and applicant information has been sorted out and processed in graphs, showing the behaviour of the applicants. Also a small survey was held amongst 100 of the participants, asking them about their motivations to apply.

The project website has mainly been promoted through social media but also through selectively handing out ballpoint pens at various occasions. The pens were only handed out to people that seemed 'good enough' to join the highly exclusive club, to create a vibe of exclusivity and a feeling of envy among others.

The World's Most Exclusive Membership

The World's Most Exclusive Membership

Above: a selection of web statistics on display at the Moscow Biennale, 2013
Below: installation with subscription details, web statistics and ballpoint pens in a glass bell at the Moscow Biennale, 2013

The World's Most Exclusive Membership

The World's Most Exclusive Membership

The World's Most Exclusive Membership

The World's Most Exclusive Membership

Below: all web statistics gathered between November 2011 and May 2012.

The World's Most Exclusive Membership